Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term life provides a set death benefit for a fixed period—10, 15, 20, 25, or 30 years—with a locked-in monthly cost. The term expires at the end, and renewal is pricier. It is the cheapest way to get substantial protection when your family needs it most.
Permanent life (whole life, universal life, variants) covers you for life and accumulates cash value. Premiums are much steeper for the same death benefit, and cash growth is slow early on. It fits people with permanent obligations: a dependent needing lifetime support, estate liquidity needs, or business succession.
How to choose
Begin with your need, not the product. Needs with end dates—a mortgage being paid, kids becoming independent—fit term coverage perfectly. Permanent needs may call for permanent insurance or a term policy with a conversion clause. Many carriers permit conversion to permanent within a window without new medical checks; the quote tool lists conversion terms.
What people in San Rafael often do
Many households pick a 20- or 30-year term matched to real obligations, and revisit it when life shifts. The cost stays low enough to get enough coverage today, which is the priority. Susman Insurance Agency can explore permanent insurance if you have permanent needs.